What would happen if we priced our „COWS“ using the same criteria the auto industry uses to price a „CAR“?LIST PRICING A COWA farmer had been taken several times by the local car dealer. Oneday, the car dealer informed the farmer that he was coming overto purchase a cow. The farmer priced his unit as follows:BASIC COW………………………………………….$499.9Shipping and handling…………………………………35.75Extra Stomach………………………………………….79.25Two Tone Exterior……………………………………142.10Produce Storage Compartment…………………..126.50Heavy Duty Straw Chopper………………………..189.60Four Spigot/High Output Drain System………….149.20Automatic Fly Swatter…………………………………88.50Genuine Cowhide Upholstery………………………179.90Deluxe Dual Horns……………………………………..59.25Automatic Fertilizer Attachment……………………339.404X4 Traction Drive Assembly………………………884.16Pre-delivery Wash and Comb………………………..69.80______________________________________________FARMER’S SUGGESTED LIST PRICE: …….$2,843.3Additional Dealer Adjustments: ……………………….300.00TOTAL LIST PRICE (Including Options)………$3,143.36
